It is built into the MP4 multimedia file format as an encrypted AAC audio layer, and is used by the company to protect copyrighted works sold through iTunes Store, allowing only authorized devices to play the content. FairPlay is a digital rights management (DRM) technology developed by Apple Inc. Part 2: Why Can't We Play Apple Music Directly on Bose SoundTouchĪs known to all, Apple has applied FairPlay as DRM (digital rights management system) to protect all its content on iTunes Store being used on non-Apple devices. Bose's big gamble here is that the simplicity of the one-touch, six-preset system is going to win over a lot of technophobic clients who are turned off by the prospect of using apps as a matter of everyday music listening. The SoundTouch app is simple to navigate, and changing the presets works exactly the way it does in your car. There's no need to fire up an app at all. You can simply press the number 3 and it'll launch your Kenny G Pandora station. Therefore, listening to music is as easy as just pressing one of the six numbered buttons in either the app or on the hardware. Both the SoundLink software and hardware are based around a six station preset list that works exactly like the one in your car. Unlike some competing products like Sonos, all of Bose's SoundTouch hardware will also be AirPlay compatible.

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