Other features of Snapchat Plus include the ability to see who watched your story more than once and pinning a friend to the top of your list as a “BFF.”

Twitter does the same thing for Blue subscribers, and it’s also a feature of Telegram Premium. Subscribers will mostly see cosmetic upgrades at first, such as the ability to change the app’s icon on their homescreen. Rather, Snapchat Plus is aimed squarely at “the people who spend most of their time communicating with their closest friends on Snap.”įor now, Snapchat Plus is a relatively minor upgrade on top of the app.

Snapchat’s SVP of Product, Jacob Andreou, says that Snapchat Plus is the company’s first attempt to make money outside of advertising, but that it’s not expected it will become a core pillar of the business. The subscription does not remove ads from Snapchat. The subscription unlocks exclusive new features for Snapchat users as well as the chance to try new features earlier than other users. Speaking to The Verge, “Snapchat Plus” is a new paid subscription for the social app that costs $3.99 per month. Just a couple of weeks ago, a paid subscription called “Snapchat Plus” was unearthed within the app, and quickly called an “early internal test.” Now, that subscription is going live. Now, Snapchat is introducing “Snapchat Plus,” a paid subscription service. Snapchat has somewhat reinvented itself over the past few years, including a complete reversal on how the app works for Android users.

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